Notes on email that actually gets sent.
Email design, retention marketing and what we are learning building Nexmail.
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The BFCM Email Calendar for Shopify Brands: A Week-by-Week Plan for 2026
A week-by-week Black Friday email schedule for Shopify brands on Klaviyo: 21 sends from Nov 3 to Dec 28, with segments, subject lines and 2026 dates.
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60 Black Friday Email Subject Lines for Ecommerce Brands, Sorted by Goal
60 original Black Friday and Cyber Monday subject lines for Shopify brands, sorted by goal, with preheaders, Klaviyo A/B test steps and a checklist.
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How Many Marketing Emails Should a Shopify Brand Send Each Month?
How often should you send marketing emails? A practical framework for Shopify brands on Klaviyo, with segment rules and a sample monthly calendar.
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25 Restaurant Email Marketing Ideas for Multi-Location Brands
25 restaurant email marketing ideas for chains and franchises: slow nights, LTOs, loyalty, local events and holidays, each with a sample subject line.
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How Klaviyo Agencies Scale Email Production Without Hiring More Designers
Production, not strategy, caps Klaviyo agency growth. A step-by-step production workflow, an honest options table and a white-label setup that scales.
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