Loyalty reminders, double-points days, monthly specials and win-back offers — planned, designed and written by Nexmail's white-glove team. Your managers review and send. One franchise location added $4,600 in monthly revenue in 30 days.
Measured across the first 30 days at a single restaurant franchise location in Northridge, CA, one of 440+ in the brand. Results vary by location, list size and offer.
Most restaurants already have a POS collecting guest data, a loyalty program with members in it, and an email tool sitting unused. The location we studied had all three and was sending almost nothing — a handful of automated receipts and little else.
It was not a tooling gap. The owner was running a restaurant. Designing a campaign, writing the offer and scheduling it is a marketing job that nobody on the schedule had time to do.
Restaurant email does not need to be clever, it needs to be regular. The campaigns that move revenue are the ordinary ones: loyalty point reminders, double-points days, a monthly special or limited-time offer, a birthday or reward-earned nudge, and a win-back offer to guests who have not been in for a couple of months.
Run weekly, that mix is what took one location from near-silence to $4,600 in additional monthly revenue and a 22% lift in rewards redemptions inside 30 days.
Corporate sets the strategy and the brand; each location needs to send something local without inventing it themselves. That is normally where multi-location email breaks down — either corporate sends generic campaigns for everyone, or locations go quiet.
Nexmail plans the calendar centrally and delivers each location campaigns that are already designed and written, with brand guardrails locked so a manager cannot accidentally send something off-brand. A location manager's job becomes reviewing and hitting send.
Restaurants get faster results from SMS than most categories — a double-points Friday or a lunch offer is a same-day decision. Planning email and SMS on the same calendar stops the two channels repeating each other and keeps the frequency sane.
We build both into the monthly plan rather than treating SMS as an afterthought.
About fifteen minutes of onboarding, then a few minutes a week. Campaigns arrive already designed, already written, and ready to send.
The owner in the case study described it simply: everything is prepared in advance, they do a quick review, hit send, and guests keep hearing from them.
The same process that took a single franchise location from almost no marketing to weekly campaigns.
Our white-glove team builds a simple, proven email and SMS calendar around your loyalty program, promotions and slow days.
Loyalty reminders, double-points events, monthly specials and win-back offers, designed on-brand and written for the offer.
Campaigns are waiting before you need them. Review in minutes, make quick edits if you want, and send.
For franchises, the calendar is planned once centrally and delivered to every location with brand guardrails locked in.
Where each option genuinely works, and why most locations end up sending nothing.
| Comparison | POS built-in emails | A manager doing it | Local marketing agency | Nexmail white glove |
|---|---|---|---|---|
| Who creates the campaign | Automated receipts only | Whoever has time | An account manager | Our design and copy team |
| How often it actually sends | Transactional only | When the week is quiet | Per contract | Weekly, planned ahead |
| Loyalty and win-back campaigns | Rarely | Ad hoc | Usually | Built into the calendar |
| Design quality | Plain templates | Varies week to week | Good | Agency-quality, on-brand |
| Works across many locations | Per location, manually | Inconsistently | Expensive at scale | Planned once, delivered to all |
| Time from your team | None, and no results | Hours per campaign | Review calls | Minutes to approve |
| Typical monthly cost | Included with POS | Internal time | $1,500–$5,000 / mo | From $375 / mo |
Agency figures are typical US market ranges shown for comparison, not quotes. Current Nexmail plans and inclusions are listed on our pricing section.
See two finished campaigns built for your restaurant — your offers, your brand, ready to send — before you pay anything.